Skills & Competencies for Sales and Marketing Director, Sr.

Sales and Marketing Director, Sr. job profile

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JOB SUMMARY for Sales and Marketing Director, Sr.

Plans and directs an organization's marketing and sales policies, objectives, and initiatives.

JOB RESPONSIBILITIES for Sales and Marketing Director, Sr.

Develops and oversees the sales and marketing functions, ensuring the department employees, sales plan, and marketing strategies are organized to achieve sales and brand goals. Leads broad departmental initiatives to develop goals and new strategic plans to achieve them.

Sales and Marketing Director, Sr. SALARY RANGE

BASE 50%
$256,734
TOTAL 50%
$333,888
Job Level
M05
Job Code
EX05000158
Education/Degree
Bachelor's Degree
Reports To
Top Management

Sales and Marketing Director, Sr. Skills and Competencies List

Proficiency Levels and Behavioural Indicators
Salary.com identifies five increasing levels of proficiency for each skill/competency. Some jobs require only a relatively low level of proficiency in each skill/competency, while other jobs will require a more advanced level of proficiency in the same skill/competency. These levels rate the degree of proficiency (skill level, expertise) we expect the incumbent to perform in the given skill/competency for the given job. Note that we intentionally do not associate timeframes or years of experience in performing the skill/competency because that can be misleading. Proficiency levels identify what the incumbent knows and can do rather than how long they have been doing it. Also, note that the proficiency levels are cumulative, e.g., a level 4 proficiency implies the ability to perform all the behaviors at the lower levels.
Check each Sales and Marketing Director, Sr. skill and competencie below to view definitions.
JOB FAMILY COMPETENCIES CORE COMPETENCIES
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10 general skills or competencies (Job family competencies) for Sales and Marketing Director, Sr.

1 Job Family Competencies – Marketing Function
Proficiency Level -3
Skill definition-Comprising of a set of marketing activities that are aimed to reach target customers and influence their buying decisions.
Level 1 Behaviors
(General Familiarity)
Cites examples of strategies used in improving marketing functions within an organization.
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Level 2 Behaviors
(Light Experience)
Applies knowledge of marketing functions in supporting the creation of brand promotions.
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Level 3 Behaviors
(Moderate Experience)
Allocates budget across overall marketing function to meet short and long-term objectives.
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Level 4 Behaviors
(Extensive Experience)
Collaborates with other functions in developing and implementing holistic marketing initiatives.
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Level 5 Behaviors
(Mastery)
Designs and develops tools to streamline market research and development process.
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2 Job Family Competencies – Marketing Strategy
Proficiency Level -4
Skill definition-Developing, implementing and assessing marketing plans, objectives and tactics to achieve competitive advantage.
Level 1 Behaviors
(General Familiarity)
Compiles a list of the advantages and disadvantages of marketing strategy.
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Level 2 Behaviors
(Light Experience)
Generates documentation for marketing goals and strategy.
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Level 3 Behaviors
(Moderate Experience)
Analyzes our current marketing plans and strategies to identify improvement opportunities.
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Level 4 Behaviors
(Extensive Experience)
Adapts to the latest industry trends and innovations to improve critical marketing workflows.
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Level 5 Behaviors
(Mastery)
Conceptualizes innovative ways to optimize and improve the performance of our marketing strategy.
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3 Sales and Marketing Director, Sr. - Skill and Competency
Proficiency Level - 3
4 Skill and Competency - Sales and Marketing Director, Sr.
Proficiency Level - 4
5 Competency for - Sales and Marketing Director, Sr.
Proficiency Level - 5

15 soft skills or competencies (core competencies) for Sales and Marketing Director, Sr.

1 Core Competencies – Business Acumen
Proficiency Level -3
Skill definition-Insight into our organization's business, goals, and values. Ability to design and implement initiatives that facilitate successful outcomes.
Level 1 Behaviors
(General Familiarity)
Describes how our business makes money and our key business objectives.
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Level 2 Behaviors
(Light Experience)
Assists in designing business models and operating plans.
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Level 3 Behaviors
(Moderate Experience)
Applies technical expertise, business sense, and product knowledge to manage the product lifecycle effectively.
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Level 4 Behaviors
(Extensive Experience)
Coordinates technical and business teams to solve complex and diverse customer problems.
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Level 5 Behaviors
(Mastery)
Builds strong business partnerships internally and externally to drive "win-win" business successes.
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2 Core Competencies – Products And Services
Proficiency Level -3
Skill definition-Knowledge of the full array of our organization's products and services including those that are created for internal customers; insight into the differentiating factors that distinguish them from those of competitors.
Level 1 Behaviors
(General Familiarity)
Cites examples of how customers use our business's products and services.
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Level 2 Behaviors
(Light Experience)
Describes our organization's current marketing campaign.
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Level 3 Behaviors
(Moderate Experience)
Announces and explains updates of products and services and delivery.
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Level 4 Behaviors
(Extensive Experience)
Enhances employees' understanding of several sets of interrelated products and services and their interdependence.
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Level 5 Behaviors
(Mastery)
Conceives and plans our business’s future structure according to the target market and P/S strategy.
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3 Sales and Marketing Director, Sr. - Skill and Competency
Proficiency Level - 3
4 Skill and Competency - Sales and Marketing Director, Sr.
Proficiency Level - 4
5 Competency for - Sales and Marketing Director, Sr.
Proficiency Level - 5

Summary of Sales and Marketing Director, Sr. skills and competencies

There are 0 hard skills for Sales and Marketing Director, Sr..
10 general skills for Sales and Marketing Director, Sr., Marketing Function, Marketing Strategy, Business Development, etc.
15 soft skills for Sales and Marketing Director, Sr., Business Acumen, Products And Services, Financial Acumen, etc.
While the list totals 25 distinct skills, it's important to note that not all are required to be mastered to the same degree. Some skills may only need a basic understanding, whereas others demand a higher level of expertise.
For instance, as a Sales and Marketing Director, Sr., he or she needs to be skilled in Business Acumen, be skilled in Products And Services, and be skilled in Financial Acumen.

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